Saturday, October 6, 2007


This image was shot for a new litter law campaign in Australia. The shot was taken on a pier north of Brisbane around noon with the sun high in the sky and bright.

The concept was to show a fisherman leaving his rubbish behind after a fishing session on the pier. This shot and others made up a series for use in posters, brochures, fact sheets and website use.

I wanted to capture the impact of the rubbish left behind from a low worm eye angle.

Using a 24 -105mm f/4L IS lens at 24mm, 50ISO with a polarising filter to deepen the sky gives the image a deep colour and focal depth.

The addition of the yellow cap against the blue sky gives some focus to the fisherman, walking away in the background, to the rubbish low in the scene in the foreground.

The shot on an angle creates some interest and a dynamic feel to the shot.

The shot was created using fill flash to emphasise detail of the foreground imagery and draw the eye to the main message.

It was a bonus to have some cloud in the sky to create some background drama.

This shot and the remaining series will be seen on www.opticgroove.com website soon.




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